About Us

Hey! It’s Brooke!

Hey y’all! I’m Brooke Falcon, your Dr. Pepper-loving, high energy, Chaco-wearing, slightly crunchy, Jesus freak wedding planner! Looking for someone who can be your bestie, make the perfect color scheme, move 500 vases from your ceremony to reception, AND help you bustle your giant ballgown of a dream dress?!? Perfect! That’s me! I originally fell in love with weddings at the age of 12 when I discovered Pinterest on my mom’s phone (canon event I might add). In high school, I started becoming absolutely OBSESSED with planning weddings for all of my friends. (I once based an entire wedding off of my best friend’s boyfriend’s cars paint job, don’t ask….) Now, I’m using that passion to create the most fun, memorable, and beautiful days for some of the most amazing couples in earth!

Black and white photo of a wedding couple kissing surrounded by wedding party members with outstretched arms, outdoors during the day.

My Background

I got into weddings the MOMENT I could, bartending at the ripe age of 18. Since then I have been learning, growing, and working like CRAZY to provide the best possible services for my clients. I’ve done everything from venue set-up to décor design, catering, coordination and more! Working for Venues and other planners in the Milwaukee area for the past few years has been the most eye opening and educational experience of my life (apologies to my college professors)! And now, I’m ready to use everything I have learned and experienced to even more couples!

Meet the Team

  • Willow Conner

    Design Team & Coordination Assistant

    An amazing, bubbly, quick-on-her-feet girl who is dedicated to bringing your vision to life and being there for you on your big day no matter what! Starting her industry experience in catering and venue staffing, she has become one of our most trusted assistants!

  • Mitchell Falcon

    Coordination Assistant (also happens to be Brooke’s husband)

    Mitch was brought into this business by force (because his wife decided to follow her dreams) but he is as dedicated to your big day as he is to his amazing (and possibly insane) wife!

  • Anna Larson

    Coordination Assistant

    One of our first brides, and a woman who is not afraid to think outside the box (dodgeball reception?!? LOVE). She is there to get the job done no matter what! We love Anna and her amazing problem-solving skills, and we know that you will too!

  • Dr. Pepper

    Our Life Saver

    Because where would we be without it?!?!

Our Values

Group of four men outdoors, three holding up a groom during a joyful or celebratory moment in nature.

  • You and your fiancé hate dancing? Perfect, no dancefloor, just yard games and campfires! You’re an early bird? Sounds great! Brunch wedding with a Grand Exit at 5pm sounds great! You want your pig to be your ring bearer? Consider it done. Remember, this day is all about you and your love for one another, as long as that’s the priority let us help you throw tradition to the wind!

  • While Falcon Event Co. works with couples of all religions and beliefs, we personally hold to the belief of Christianity. If you are looking to plan the most meaningful, spiritual, and Christ-Centered wedding around, you know just where to find us.

  • The most rewarding thing I heard after my own wedding from guests was “Your wedding was so fun!” When you put your heart and soul into such a big event sometimes you forget to just take a step back and have FUN! We believe that you and your guests should look back on your day and remember it as being fun, and we are here to make that happen!

  • While we prioritize personalization and guest experience, that can’t really be done without an amazing design. From the font on your wedding website to the perfect shade of purple for your custom wedding hiking boots, we can handle it all!